Privacy Policy

This privacy policy describes how Emirates Snow Venture ("we", "us", or "our") collects, uses, and protects your personal information when you use our online platform, services, or interact with us. We are committed to protecting your privacy and handling your personal information transparently and in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) where it applies.

1. Data Controller

The data controller responsible for your personal information is Emirates Snow Venture, located at Snowflake Towers, Al Barsha 1st Street, Dubai, Dubai, PO Box 500200, UAE.

2. Information We Collect

We collect information to provide and improve our services, which include indoor ski slope operation, ski and snowboard rentals, professional ski lessons, snow park attractions, a retail store, food and beverage services, corporate event hosting, private coaching sessions, and equipment maintenance. The types of information we collect may include:

• Information you provide directly to us:

  • Contact details (such as name, address, email address, phone number) when you register, make a booking, purchase products or services, or sign up for newsletters.
  • Payment information (such as credit/debit card details) when you make a purchase.
  • Booking and service details (such as dates, times, participants, lesson skill levels, equipment rental specifics).
  • Information you provide when you participate in surveys, contests, or promotions.
  • Communications with us (such as customer support inquiries, feedback).

• Information collected automatically:

  • Usage data (such as pages visited, time spent on our site, services viewed).
  • Technical data (such as IP address, browser type, operating system, device information).
  • Location data (if you enable location services on your device and grant us permission).

• Information from other sources:

  • We may receive information about you from third parties, such as business partners, advertising networks, and analytics providers, consistent with their privacy policies and applicable law.

3. How We Use Your Information

We use your personal information for various purposes, including:

• To provide and manage the services you request, such as processing bookings for activities, lessons, or events, managing rentals, and fulfilling retail orders.
• To process payments and prevent fraudulent transactions.
• To communicate with you about your bookings, purchases, inquiries, and updates about our services.
• To personalize your experience on our site and tailor offers to your interests.
• To improve our services, website, and customer experience based on usage data and feedback.
• For internal business purposes, such as data analysis, audits, developing new products or services, and identifying usage trends.
• To send you marketing communications about our services, promotions, or events that we think may be of interest to you, where you have consented or where otherwise permitted by law.
• To comply with legal obligations and protect our legal rights and interests.

4. Legal Basis for Processing (for users in jurisdictions requiring a legal basis, such as the EU/UK)

We process your personal information based on the following legal grounds:

• Performance of a contract: To fulfill our obligations under a contract with you (e.g., providing booked services, processing payments).
• Legal obligation: To comply with laws and regulations that apply to us.
• Legitimate interests: For our legitimate business interests, provided these are not overridden by your rights and interests (e.g., improving services, preventing fraud, marketing, managing our business).
• Consent: Where you have given clear consent for specific processing purposes (e.g., sending you direct marketing communications). You can withdraw your consent at any time.

5. Sharing Your Information

We may share your personal information with:

• Service providers: Third parties who perform services on our behalf, such as payment processors, IT service providers, marketing agencies, and customer support providers. These service providers are contractually bound to protect your information and use it only for the purposes for which it was disclosed.
• Business partners: With whom we may jointly offer services or promotions.
• Affiliates: With other companies within the Emirates Snow Venture group for internal business purposes.
• Legal and regulatory authorities: When required by law, legal process, or to respond to lawful requests from public authorities.
• In the event of a business transfer: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With your consent: We may share your information with other third parties when you give us explicit consent to do so.

We do not sell or rent your personal information to third parties.

6. Data Security

We implement technical and organizational measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. While we strive to protect your information, no security system is completely impenetrable, and we cannot guarantee the absolute security of your data.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements. The retention period for different types of data varies depending on the purpose of processing and legal obligations.

8. International Data Transfers

As a company operating in the UAE, your information will be processed in the UAE. If you are located in the European Economic Area (EEA) or the UK, please be aware that we may transfer your personal data outside of the EEA or UK to the UAE or other countries. When we transfer your information internationally, we take steps to ensure your data is protected by implementing appropriate safeguards such as standard contractual clauses or relying on adequacy decisions where applicable.

9. Your Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding your personal information, including:

• Right to access: Request a copy of the personal information we hold about you.
• Right to rectification: Request correction of inaccurate or incomplete personal information.
• Right to erasure ("right to be forgotten"): Request the deletion of your personal information under certain circumstances.
• Right to restriction of processing: Request that we limit the processing of your personal information under certain circumstances.
• Right to object to processing: Object to the processing of your personal information under certain circumstances, including for direct marketing.
• Right to data portability: Request to receive your personal information in a structured, commonly used, and machine-readable format and transmit it to another controller.
• Right to withdraw consent: If we process your data based on consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before processing your request.

You also have the right to lodge a complaint with a supervisory authority responsible for data protection in your relevant jurisdiction.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our site to collect information about your browsing behaviour, analyze site traffic, and improve your experience. You can manage your cookie preferences through your browser settings.

11. Children's Privacy

Our services are not directed at individuals under the age of 18, and we do not knowingly collect personal information from children without parental consent. If we become aware that we have inadvertently collected personal information from a child under 18 without appropriate consent, we will take steps to delete such information.

12. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions or concerns about this privacy policy or our data practices, or if you wish to exercise your rights, please contact us in writing at:

Emirates Snow Venture
Snowflake Towers
Al Barsha 1st Street,
Dubai, Dubai,
PO Box 500200
UAE